Communication psychology Essay Example | Topics and Well Written Essays - 4000 words

Communication psychology - Essay Example Adequate advertising and promotional activities are the key marketing strategies that increase the brand awareness of every individual product of an organization. Advertising is a tool of marketing communication that used to persuade, encourage and manipulate the Audiences to take some new purchasing decisions. Moreover, the purpose of advertising is to reassure the shareholders or employees that an organization is successful or viable enough (Silvera 2004). The desired result of advertising is to drive the consumer buying behaviour with respect to commercial offering. Commercial advertiser habitually seek to produce increased consumption of their goods and services through branding that involves relating a product logo or product name with certain qualities in the minds of Audiences. Non-profit organizations may depend on the form of persuasion, such as PSA. The non-commercial advertisers who spend capitals to promote their products and services other than consumer goods or services include interest groups, governmental agencies, political parties and religious organizations (Silvera 2004). There are various techniques used in creating an effective advertisement for a product in the market. Advertising is most evident on TV, radio, the internet, newspapers, magazines and many other places. Advertising targets specific people or an Audience in specific places like the billboards, the subway, buses, emails, mailings and in store announcements. Some products also act like advertisements themselves like T-shirts, video games, products in movies, vending machines just to mention a few. The advert aims are to reassure customers who have already purchased the product for its continuous production; customer loyalty, get the attention of non-users to start using, to create an image for a product in the market and finally to persuade the customer to purchase the product (Silvera 2004). Transfer of knowledge and

HCG Diet Essay Example | Topics and Well Written Essays - 1000 words

HCG Diet - Essay Example It has been said that the diet actually helps people to understand the consumption of food and why it is important to only consume proportion sizes. HCG is what women produce in the placenta during pregnancy" HCG - Human chorionic gonadotropin (HCG) is a glycoprotein hormone produced during pregnancy by the developing embryo soon after conception and later by the syncytiotrophoblast (part of the placenta). HCG synthesis is the indicator of the conception of pregnancy. But with the innovation in the field of medical science this hormone is now being exploited as a diet substitute for promoting weight loss (The HCG Diet). The primary role of HCG hormone is to prevent the dissolution of the corpus luteum of the ovary and by this means it maintains progesterone production that is critical for a pregnancy in humans. Biochemical analysis depicts that HCG also show added functions; it affects the immune tolerance of the pregnancy. Apart from being an indicator to ensure the pregnancy during the early stages of conception, HCG is also produced by some kinds of tumor. This makes it an important tumor marker (The HCG Diet). The basic function of HCG is to keep the blood stream filled with nutrients which the fetus can consume throughout the gestation. This function is exploited to make HCG Diet. Individuals (both men and women) who are injecting HCG are also allowing the blood stream to be filled with nutrients taken from the reserved fat. It is for this reason HCG diet is recommended to obese individuals. It effectively drops the personal calorie s to around 500 calories (The HCG Diet). Thus, as soon as HCG is injected the body derives its nutrient requirements not from the nutritional diet but from the already existing fat reservoir. This reserved fat burns out to provide ATP molecules and hence the energy. It is therefore manifested that the HCG diet allows dieters to drop 1-2 lbs per day. These injections aid in weight reduction by reducing hunger, and affecting mood (The HCG Diet). How does it work HCG Low-dose human chorionic gonadotropin (HCG) present in both men and women with the highest level of HCG in pregnant woman. Under normal conditions, HCG is given to female requiring help in ovulating and to men who require an increase in sperm count. Synthetically available or extracts of HCG are made available by extracting the hormone from the urine of a pregnant women. Supporters of HCG Diet are of firm belief that by adhering to the diet plan and taking daily injections of HCG, required or targeted reduced weight can be achieved. This is followed by eating plan with 500 calories (How does it work). Along with HCG Diet, the diet encompasses not more than 500 calories, more water, vegetables and fiber in the daily meal plan. This is known to make the reduction in weight at a faster pace and that too without any exercise. The Diet also has restrictions on consumption of tea and coffee apart from only 100 gm of diet intake in lunch and also in dinner. The diet encompass, lean meat or sea food, paired with one vegetable, asparagus, beet greens, cabbage, celery, chard, chicory, cucumbers, fennel, green salad, onions, red radishes, spinach and tomatoes.(). HCG injections with the prescribed diet ensure weight loss (How does it

Informational Interviewing Project Questions Essay

Informational Interviewing Project Questions - Essay Example 8. An event organizer always has a backup plan in case the original plan does not work out. Do you always have a backup plan? Can you please kindly give an example whereby such a backup plan saved you from eminent embarrassment? 9. How do you deal with disgruntled clients who feel that you did not organize the event to their liking, for example, a bride who feels that her wedding organization is appalling? How would you respond and in what ways would you address the issues? 10. One of the essential factors in event organizing is taking into consideration the needs and wants of the client. In your experience as an event’s organizer, what are some of the extravagant requests that a client asked for and how did you meet them? 11. The event organizing industry is growing tremendously. What are the qualities that set your organization apart from the rest? In addition, what other services do you offer, which make your clients prefer your firm to the rest? 12. Marketing is necessary for any company wishing to cut a niche in any field (Donovan & Henley, 2010). What mode of marketing do you use and what strategies and policies are you or have you implemented to ensure that your firm is well known? 13. The location of the event is one of the paramount things an event organizer should determine. How do you come to pick a location for an event? What criteria do you use and do you outsource the services of a land/site surveyor? 14. As a sales manager, what criteria do you use to calculate the total cost of organizing the event from conception to completion? Who bears any additional cost that you may incur during the process? 15. As a creative coordinator and a sales manager, how do you survive with the ever changing trends happening within the industry? What strategies do you utilize to conduct market research and competitive analysis so that

The Letters of Wolfgang Amadeus Mozart Essay Example for Free

The Letters of Wolfgang Amadeus Mozart Essay Wolfgang Amadeus Mozart was a composer greatly known worldwide for his impeccable musical abilities in the movie Amadeus. His strong character is what made Peter Shaffer and Milos Forman, who were the movie’s screen writer and director to craft a portrait of the protagonist. This movie was indeed a great movie right from the compositions, performances as well as the drama involved. It is for this reason that this movie was able to scoop eight Oscars in 1985. The movie essentially covers about ten years of the life of Mozart, most of which he was in Vienna where he meets Salieri, who was a composer and is fascinated by Mozart and his music. This movie draws one interest particularly when it comes to the composition, the musical instruments used and finally the general musical elements such as melody, rhythm, dynamics and harmony. This paper gives an in-depth analysis to the composer, the accuracy of the portrayal and finally the issues learnt from Amadeus, the movie. Mozart was portrayed as a very great composer as he worked on many genres. Among them are the string quintet, the symphony, the string quartet, sonata and finally the piano concerto. The composition therefore goes over a very wide range. Mozart, who dies before his thirty sixth birthday has over six hundred productions, some which were not even published. His great composition is seen through Salieri, who has been depicted as a mediocre composer, of third degree in composition but has a first degree in identifying good music. Mozart therefore is one composer with hard to beat composition abilities.CITATION Wol66 p 23 l 1033 (Mozart 23)The portrayal of the characters and generally the music was in my own opinion accurate. Amadeus was a great composer and this is exactly what he was. He even dedicates one of his pieces of work to Salier, his great rival on his death bedCITATION Wol66 p 4 l 1033 (Mozart 4). Musical instruments used included were the piano, the glass harmonica, the flute among others. Since it was a movie based on classical music, the instruments were accurately selected. The musical elements also came out very strongly with attention paid to the awesome melodies, great harmonies, great use of rhythm and to a very large extent the style was very unique. CITATION Har81 p 34 l 1033 (Row 34)It can be easily pointed out that as much as the movie focuses on other issues such as spiritual matters, envy, rivalry and family, its main focus was music. Even rivalry and envy were as a result of the difference in musical abilities of Mozart and Salieri. Unlike other productions which make fictional characters real, this production made a real character a fictional one. This is in order to relate the musical capability of the real character, commonly known by his audience to the fictional character’s abilities. Generally, I think Amadeus has been one of the best expressions of art, music, the genius artist. This is what makes the movie to be described as a modern classic. It offers a completely new dimension and point of view of classic music. This piece of art not only takes us through different and diverse characters but it also mixes music with the real world realities like envy. The director of this movie has made a number of movies but however many there are or are still to come, I doubt there will be one of them that will surpass this particular movie. References BIBLIOGRAPHY l 1033 Mozart, Wolfgand Amadeus. The Letters of Wolfgang Amadeus Mozart. 1866. Row, Harper and. Peter Shaffers Amadeus. 1981. Source document

Advantages And Disadvantages Of Design And Build Method Construction Essay

Advantages And Disadvantages Of Design And Build Method Construction Essay While construction contracts serves as a means of pricing construction, they also structure the allocation of risk to the various parties involved. The construction field is a very extensive and unique in each project. In this world most of the projects are managed by contracts. And as a principle to manage the project effectively we should first manage the contracts. The owner has the sole power to decide what type of contract delivery method should be used for a specific facility to be constructed and to set forth the terms in a contractual agreement. A firm has to choose the right delivery method which is project to project base and present its bid offer to the engineer/client during tendering stage to enable it to present competitive price and win the project without compromising the functional and the quality of the project. Choosing the right method to deliver the project will ease the project execution and give flexibility during construction as well as saving money and time for a firm and subsequently the same to the owner. It is important to understand the risks of the contractors associated with different type of delivery methods. In this instant you may ask what the contract delivery methods are and we should choose the right delivery methods. Projects delivery methods. There are three types of project delivery methods. In this section we will concentrate on design and Build because it s the best method for small and medium projects. 1- Tender or design-bid-build method In this type the owner/client will choose engineer to design the whole project and get the Approvals from authorities then floating tender to choose suitable contractor for the Construction under his supervision. In this type of method the client /engineer has full control of the project and the contractor has to comply with full design given by the engineer. Most suitable type of contract for this method is lump sum contract which the price given by the Contractor is fixed and the whole project is already designed and the scope of work is clear and fully detailed. 2-indefinite quantity contract method Under this type of contract there shall be no design and it is based on maintenance or repairing projects. Under this agreement the owner and the contractor will upfront set up prices for the labors and Equipments and markup etc 3- Design and build method. The term design-build refers to a range of alternatives to the traditional project delivery system. A useful way to look at design-build is by what it is not. Traditional design-bid-build is a segmented, sequential process in which the owner first contracts With a design professional to prepare detailed, suitable-for-construction plans and specifications (or Sometimes has them prepared by its in-house engineers), then uses the detailed plans and Specifications to solicit competitive bids for construction, and finally awards the construction Contract to the low bidder. Design-build means a procurement process in which both the design and construction of A project is procured from a single contractor. Usually, the design-build contract is awarded by some process other than competitive bidding Providing the best value (in price, features, functions [and] life-cycle costs) Thus, design-build differs from traditional design-bid-build in two ways. First, the design and construction components are packaged into a single contract. Second, the single contract is not necessarily awarded to the low bidder after competitive bidding I-Why Design-Build? (Advantages) Potential Cost Savings Design-build has the potential to reduce over-all project cost because the design-build contractor performing the design has a better feel for the construction cost of various alternatives, Thus can come up with a design that is less expensive to build and has an incentive to do so. Another way to look at this advantage is that it moves value engineering cost reduction incentive After contract award (with the contractor proposing cost-reduction ideas and sharing the savings with the owner) to pre-award (with the owner enjoying most of the cost savings). B. Earlier Project Completion Design-build may result in earlier completion and occupancy of the project because there is no Dead time between completion of design and start of construction. Further, the design-build Contractor can begin construction of early phases of the project (e.g. mobilization, site utilities, Foundations) before design of later phases (building envelope, interior partitions, HVAC, electrical) Is 100 percent complete? This process sometimes is referred to as fast track. C. Reduced Claims Exposure Design-build eliminates the liability gap. Design professionals can obtain insurance coverage only for negligent errors and omissions, and virtually all design contracts limit the designers liability to such. However, there can be non-negligent errors and omissions, which cost the owner money but for which the design professional is not liable. For example, a design professional may undertake Reasonable subsurface investigations but fail to detect a rock outcropping that will require additional work. In the traditional design-bid-build approach, the owner warrants the correctness of the plans and Specifications to the construction contractor. There can be design mistakes for which the owner is liable to the construction contractor under the Warranty of correctness but cannot transfer the liability on to the design professional. Even when the designer is in fact negligent, proving negligence can be difficult. The owner must obtain a certificate of merit from another design professional and then prove that the designer failed to meet the applicable professional standard of care, which requires expert testimony. On the other hand, the contractor usually can prove there was a defect in the plans that cost the Contractor money based on fact testimony alone. Thus, the owner may have to bear the cost. Design- build eliminates this gap because the design-bid build entity has no one but itself to blame For defective plans and specifications or differing site conditions. D. New Technologies Public Contracts usually prohibits brand-name or model-number specifications unless the Specification lists at least two brand names and is followed by the phrase or equal. This makes it difficult for traditional design-bid-build to reach innovative, proprietary Products where there may be only one brand-name and no equal. Further, substitution of a new or equal product for a standard product often is impracticable Because of the ripple effect. The designer designs the project around current generation Products and substitution of new or equal products after bidding can require revisions to structure, mechanical or electrical components to accommodate the new product. Who is going to pay for these ripple changes? Design-build resolves this problem. The design-build contractor selects the equipment (right down to make and model number) and Then designs the building around the selected equipment, which is a more logical way to proceed. In fact, the design-build contractor can sometimes obtain free design assistance from equipment Manufacturers desiring that their new technologies be used. E. Over-All Project Optimization Design-bid-build can suffer from sub-optimization when individual project participants optimize their own positions, often at the expense of the over-all project. The total cost to the owner of a building element, such as the steel frame, includes the cost of the engineering to determine the required steel sections plus the cost of the steel. The designer has little incentive to use a sharp pencil to achieve the minimum amount of Structural steel; he optimizes his own position by spending only the design time necessary to Ensure that there is enough steel to meet gravity and seismic loads, often by employing Conservative assumptions that may result in more steel than necessary. So, the owner may save money on design but pay for it in steel. With design-build, on the other hand, the design-build entity has an incentive to use the Optimum amount of engineering. As long as an additional dollar of engineering will save more than one dollars worth of steel, the design-build contractor will spend the engineering time up To the point of diminishing returns when an additional dollars worth of engineering saves only a Dollar s worth of steel because both the cost of design and the cost of steel come out of the same pocket. This is not to say that design-build results in flimsy or less-safe structures. More (steel, concrete, etc.) is not necessarily better. Simply specifying extra steel or concrete in one place because the engineer does not have the time or incentive to calculate exactly how much is actually required does not improve the over-all performance of the building. A chain is only as strong as its weakest link. If the owner wants a building with higher floor Loadings, less floor deflection or resistance to a bigger earthquake than required by code, then The way to achieve this is by placing that requirement on the design-build entity up front not by Hoping that the designer will throw in some extra steel or concrete because he or she does not have time in the budget to use a sharp pencil. F.Reduced Administrative Burden Design-build may reduce the administrative burden on the owner because there is one solicitation, one award and one contract to administer. G. Earlier Cost Visibility The total cost of the project is apparent earlier with design-build. In traditional design-bid-build, Construction costs are not known until bid opening, and it is possible to spend money on a design that the agency cannot afford to build. All too often, construction bids exceed the budget, and the Project must be re-designed to bring it within the budget, thus delaying completion. H. Agency CM with Multi-Prime Contracts One of the advantages of design-build can be achieved by a construction management (CM) to Manage design and over-all project coordination and then contracting directly with several contractors, which are then managed by the CM. Construction project management s services provided by a licensed architect, registered engineer, or licensed general contractor. Under this approach, the early phases of the project (earthwork, site utilities, and foundations) can be placed under contract before design of the building shell and interior is 100 percent complete, and the structural steel and other long lead-time components can be ordered. Then, the contracts for the early phases can be awarded to follow-on contractors. There are two types of construction managers. An agency CM is a consultant to the owner; an agency CM is not in the chain of privity between The owner and the contractor(s) and does not guarantee the cost of the work. An at-risk CM, on the other hand, essentially is a brokering general contractor. The at-risk CM is either in the chain of privity between the owner and the trade contractors or Guarantees that the aggregate price of the contracts will not exceed some maximum figure. Any individual or firm proposing to provide construction project management services shall provide Evidence that the individual or firm and its personnel carrying out onsite responsibilities have Expertise and experience in construction project design review and evaluation, construction Mobilization and supervision, bid evaluation, project scheduling, cost-benefit analysis, claims Review and negotiation, and general management and administration of a construction project. Which type of contract is better for design-build? Most suitable type of contracts is lump sum contract because the owner has essentially assigned all the risks to the contractor, who in turn can be expected to ask for a higher markup in order to take Care of unforeseen contingencies. Beside the fixed lump sum price, other commitments are often made by the contractor in the form of submittals such as a specific schedule, the management reporting system or a quality control Program. If the actual cost of the project is underestimated, the underestimated cost will reduce the Contractor s profit by that amount. An overestimate has an opposite effect, but may reduce the Chance of being a low bidder for the project. The scope of work, the price, the time of performance is already defined. Usually the contractors include allowance for contingencies in their bid price so the price Small and medium projects are most suitable for this kind of project where is the design is easy not Complicated and can be managed by one party. II-disadvantages The potential advantages of design-build do not come without risk. A. Less Control. Under traditional design-bid-build, the owner has full control over the details of the plans and Specifications and does not publish them for bids until it is satisfied that they reflect its Requirements, including functional and aesthetic preferences. With design-build, the owner gives up some of this control. i.e., advancing the level of design through the design development stage (30 percent or so) before award of the design-build contract. Of course, by doing so the owner may give up some of the advantages of design-build. B. Need for Earlier Requirements Definition With design-build, the owner must lock in its requirements much earlier. With traditional design-bid-build, if the owner is a little fuzzy on its functional or aesthetic Requirements, it can clarify them during the design phase after if sees where the designer is heading. But with design-bid-build, post-award programmatic changes can be very expensive and disruptive. C. Recommendation So, if the city (country) rules are not certain what it wants, traditional design-bid-build may be the better alternative. D. Compliance with Subcontractors The Subletting and Subcontracting Fair Practices Act, requires that bidders list their subcontractors with their bids. This can be a problem for a design-build bidder. Without detailed design drawings, the subcontractors cannot precisely estimate costs. But, listing a subcontractor without a firm subcontract price puts the design-build contractor at a disadvantage in subsequently pricing the subcontract work. A listed subcontractor has the prime design-build contractor over the proverbial barrel. This is a manageable problem for a design-build contractor with many of the same type of projects in an Area, as a subcontractor can only get away with gouging the design-build entity once. Parking garages and housing are good examples of where the design-build entities work with a group of subcontractors on a repetitive basis, and subcontractors can estimate their work on a perspace. or.pre-square.foot.basis. Design-build contractor shall search for competitive bids for subcontracts not listed with its prime bid. The problem with this approach is that it depends on specific legislative authorizations that do not apply to the country. Thus, the safest approach may be to require listing of subcontractors at time of bid, even though this may result in either the subcontractors or the prime design-build entity including some contingency and mark-up. E. Payment bonds Generally it is required a payment bond payable by the terms of the contract. However, when the design services and the construction are procured under a single contract, must the payment bond be in the full amount of the design-build contract or only in the amount of the Construction portion? Logically, it would seem that 100 percent of the construction portion would fulfil the intent of the statute.

Fat Vs Sugar Battle Of Two Evils English Language Essay

Fat Vs Sugar Battle Of Two Evils English Language Essay Fat makes you fat and sugar gives you diabetes. This is what usually comes to mind when we talk about fat and sugar. Being the harbinger of various life-threatening diseases, both are said to be the most dangerous ingredients of the modern diet. Many health conscious people have become so scared of fat and sugar that food manufacturers today slap the magic words Nonfat and Sugar free on their labels to ensure sales. Despite the slightly higher pricing, these fat and sugar free alternatives have evolved to become the healthier choices compared to their regular counterparts. But to set the records straight once and for all are sugar and fat both evil? Should we really keep ourselves away from them? If yes, then which one must be avoided even more? As a Matter of Fat Filipinos know that eating fatty food can lead to cardiovascular diseases, and yet we love lechon, chicharon, and all the oily goodness of other Pinoy dishes like crispy pata and sizzling sisig. Although it is true that fat content of most Pinoy dishes are of the bad kind, you should understand that not all fats are created the same. Fat isnt actually always bad. Its part of a healthy diet, providing you the essential fatty acids and energy for your daily activities. We need fat to aid in our digestion and excretion of wastes. It also keeps our hair and skin supple and healthy. Fat also helps you absorb fat-soluble vitamins like Vitamins A, D and E. There are four types of fat: monounsaturated, polyunsaturated, saturated and trans fats. The fats that have been reported to cause cardiovascular problems such as heart disease and hypertension are saturated fats and trans fats. Saturated fats can be found in animal fats, coconut oils, dairy products, and palm oils. Trans fats, on the other hand, are artificially developed fats manufactured to prolong shelf life of packed food like cookies, crackers, pastries and chips. These two types have given fat its evil reputation. But there are two other types of fat that actually contribute to good health. Polyunsaturated fats are found in common vegetable oils like soybean oil, corn oil, sunflower oil, walnuts and fish. Monounsaturated fats are found in olive oil, canola oil, avocados, almonds, peanuts cashews, and pecans. Both polyunsaturated and monounsaturated fats are two of the most misunderstood components of food today according to the International Food Information Councils 2008 study, 43% of Americans think that polyunsaturated fats are not heatlhy, while 38% of them feel the same way about monounsaturated fats. Whats the reason behind the bad reputation of fat? Many believe that our general perception of fat today is a product of several years of misleading and confusing information. Studies conducted before on saturated fat trans fat alarmed the government that in 1984, the National Institute of Health gave a recommendation to limit daily fat intake. This gave rise to an unpleasant public opinion on all types of fat making the word equivalent to something evil, something we should be wary of. Because people want to stop eating food with fat, the food industry started developing products that are being advertised as nonfat or fat free. What weight watchers dont know is that manufacturers substituted fat with sugar in order to make up for the compromised taste. We will discuss more about the effects of consuming food high in sugar later. Today, after several more studies and research that exonerate mono and polyunsaturated fats, the US Department of Agriculture now recommends that we get about 20% to 35% of our daily calorie intake from these good guys. The McKinley Health Center website mentions how crucial fat is for normal growth and development. The Harvard School of Public Health even states that good fats can contribute in lowering disease risk. Some nutritionists think that we should get more than 35% of our daily caloric intake from mono and polyunsaturated fats. According to nutrition consultant Heather Fleming, we should get two servings of the good types of fat per meal. Fleming recognizes the importance of healthy fats in reenergizing our bodys cells. New studies are also surfacing to debunk our previous misconceptions about saturated fat. According to the American Journal of Clinical Nutrition, there is actually no significant evidence that links saturated fat with increased risk of heart disease, contrary to popular belief. Both conventional and holistic medicines are now considering meat and other sources of saturated fats to be actually good for our health. The bitter side of sugar Man-made sugar was never really a major part of human diet until the last few thousand years. Before that, we were happy getting our dose of sweetness from honeybees. Eventually we learned to manufacture sugar from sugarcane and sugar beets, then from corn and wheat. Sugar has become such a staple today that many people swear they could never enjoy most kinds of treats and drinks without it. In 1938, a study revealed that a person normally consumed about 16.3 kilograms, an equivalent study conducted after 50 years revealed that the per person consumption rose to 48.3 kilograms. This simply tells us that our generation is chugging in more sugar than any human being in history. Dont get confused. Although it is true that we need sugar to keep our blood levels in check, many people do not know that all the carbohydrates that we eat are broken down into sugar already. This means, we do not need to take in more sugar anymore. There is no extra benefit in adding a teaspoonful of it on our cup of coffee except for making our drink taste sweeter. So what happens to the extra sugar that we take in from the desserts and beverages that we enjoy on a daily basis? Just like any other turbo charged machine, our bodys natural hormonal responses go to hyper drive when we have too much of it. High sugar intake makes us produce more of the hormone insulin. Insulin manages our sugar levels and stores excess of it into fat for future consumption. The more sugar you bring in, the more insulin is released and the more fat is stored. So dont ever wonder why you keep packing on pounds if youre a full fledged sweet tooth. Excess sugar in your diet also results to Type II diabetes, iron and magnesium deficiencies, sleeplessness, digestive problems, arthritis, obesity and other debilitating health conditions. Whats even more dangerous about consuming sugar is that, unlike fat, there is currently no upper limit established for its intake. According to the 2002 review by the Food and Nutrition Board of the National Academies of Science Institute of Medicine review of scientific literature, there was no adverse health effects related to sugar intake. Until today, nutrition labels are still not required to list an upper limit for daily sugar intake. Only those of total fat, saturated fat, sodium and cholesterol are required to be listed, based on standard 2000 and 2500 calorie diet per day. Until sugar intake limits are set, the rise in incidences of Type II diabetes, obesity and other sugar-related disorders can be expected to rise. Fat versus Sugar Now, after all that has been said about fat and sugar, do you know which one is more evil? Which one does more harm than good to our body? If you weigh the pros and cons presented earlier, youll agree with the experts: the answer is sugar. If you arent really convinced yet, heres a summary of why it is so: We already get the sugar we need from carbohydrates. Any additional sugar we take in will only cause nasty side effects on our health. Fat, on the other hand, is needed by the body to function well. People who love eating sugar-laden processed food and drinks tend to consume more calories than those who dont. This is because sugar acts like drug, it makes one want to crave more while he/she is getting it. This causes a person to consume lots of calories, more than what is required everyday. Sugary foods bring the body under constant stress, according to nutrition consultant Heather Fleming, subjecting it into sudden surges of energy. These surges, also known as the sugar rush, are followed by episodes of low energy. Added sugar provides empty calories meaning there are no additional nutrients gained. Fat, on the other hand, is nutrient dense, so consuming a small amount of it will result in satisfaction of cravings. This makes you want to eat less often and have your fill with smaller portions. Refined sugar is not a natural form of food, just like trans fats. Our body is not meant to break down artificial substances. Good fats, including saturated fats, have been present in the human diet for thousands of years already and our body knows how to digest this. Sugar is not part of the Food Pyramid, fat is. This alone indicates that adding artificial sugar on food is not part of a healthy diet. Its a kind of junk food. Eat Fat, Avoid Sugar So what should you do to stay healthy? Heed the warning of experts steer away from adding refined sugar on your food as much as possible! You may not notice its detrimental effects yet, but you will in the long run. Eat balanced meals according to the Food Pyramid and include hefty servings of mono and polyunsaturated fat sources like nuts, avocados, and fish. Include animal meat as part of your meal, but of course, watch your servings. Anything taken in moderation is okay, but if you eat too much of even the good stuff, youll just increase your calorie intake and gain weight eventually. Avoid trans fats found in packed pastries, cookies and chips. You actually resort to quick fixes like packed cookies if you fail to plan your meals ahead. Stock your kitchen shelves with fresh fruits and preservative-free snacks to keep you from craving trans fatty food. If you want bread and pastries, opt for freshly baked ones or better yet, bake it yourself. Read labels before buying food and drinks, especially bottled fruit juices and vitamin waters that pack in loads of sugar. As mentioned earlier, many nonfat or fat free products that are supposedly healthier usually compensate lost taste with sugar so make sure you avoid them as well. Refrain from drinking soda as this comes with several servings of sugar in every cup. If you love drinking soda and cant do away with it, at least choose a sugar free variant. However, be warned that sugar substitutes like aspartame, saccharin, acesulfame potassium, and sucralose are also artificially manufactured substances just like refined sugar itself so use them sparingly. Instead of eating lots of nonfat or sugar free food, nutritionists advise that we learn to control ourselves and eat smaller portions of regular food. For example, instead of indulging on 3 or 4 tablespoons of fat free peanut butter that doesnt really taste as good as the real thing, why not use 1 tablespoon of regular peanut butter instead? Remember, fat gives you the feeling of satisfaction faster than sugar, so you end up eating less. Stay away from artificial ingredients in general since your body is not meant to consume them anyway. Try to take in natural and organic food from crops that have been grown and harvested without the use of commercial pesticides and fertilizers and youll reap the benefits later on. Sources: http://www.docshop.com/2008/10/22/diet-and-nutrition-fat-vs-sugar-which-is-less-healthy-round-2/ http://ezinearticles.com/?Fat-Vs-SugarHow-to-Get-Rid-of-That-Spare-Tyreid=867632 http://www.nhlbi.nih.gov/health/public/heart/obesity/wecan/eat-right/limit-fat-sugar.htm http://www.beachbody.com/product/newsletters/251.do http://www.our-health-journey.com/2007/05/04/the-battle-between-sugar-and-fat/ http://www.thegoodonyabar.com/fat-vs-sugar.html http://www.netwellness.org/question.cfm/50028.htm http://www.healthcentral.com/heart-disease/c/45112/102797/saturated

The History of Modern Women and Body Art Essay -- Art Tattoos Arts Ess

The History of Modern Women and Body Art I chose to do this field report on body art because I, personally, find the topic very complex and interesting. It is for this reason that I decided to narrow the scope of my field research. I am focusing this report on the trends and evolution in body art as relating to modern women. When I say modern women I am referring to the women from about the 18th century to the current day. I chose to focus on women imparticular because of the strong societal pressure that is specifically place upon them to fulfill a certain role and aesthetically look a particular way. I wanted to research the history of body art and how it related to these pressures and stigmas. In my research I found everything from information on tattooing practices to body modification through clothing. As De Mello noted in her book, Bodies of Inscription, "Contemporary tattooing has evolved from a practice that was originally imported from the islands of Polynesia and later transformed into a form of working-class folk art" (p10). The credit should be duly given to the original tattoo artists of Polynesia, but the art form also existed in North America within Native Tribes. James Swan sights a specific tribe known as the Haida who practiced the cultural tradition of tattooing (Gilbert, 94-5). Both women and men were tattooed, but as common in many cases, the markings were different for each. The women more commonly had tattoos on their hands and forearms. Most had tattoos also on their breast and legs below the knee. These markings are very culturally significant. They allow the tribe identification on the basis of the design which tells the family name of the wearer (Gilbert, 94-5). The popularization of tattooin... ... to be. I was looking for more information that gave details on societal views and how that influenced women in particular in the way they modified their bodies. I did find a wide variety of ways in which women modified their bodies, but perhaps not as many specifics about the society and their reaction to that particular method of adornment. I think I could've probably found much more detailed sources had a looked hard enough for them. In the future I will try to find more detailed information on a variety of subtopics within a main topic to better guide my research. Works Cited Brain, Robert. 1979. The Decorated Body. New York: Harper & Row, Publishers, Inc. De Mello, Margo. 2000. Bodies of Inscription: A cultural history of the modern tattoo community. Durham: Duke University Press. Gilbert, Steve. 2000. Tattoo History. New York: Juno Books.